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January 22, 2008

Idea Crisis 2008: Introduction

Do you ever get the feeling that the entertainment industry has just plum run out of ideas?

I'm not talking about good ideas. Hollywood ran out of those years ago. Honestly, would they have decided to make Larry the Cable Guy, Health Inspector, if they had any better ideas available at the time? Clearly not.

So, what's left when you run out of good ideas? Well. There's always bad ideas! You know the ones I'm talking about. Cartoon chipmunks cracking jokes about eating each other's feces. Putting Dane Cook opposite Jessica Alba (or anyone else, for that matter). Hilary Swank starring in a romantic comedy -- playing a GIRL! I'm all for creative casting, but who would believe Mr. Swank as a non-hermphroditic, fully functional female? Not me. And certainly not my junk.

eie_idcrs_swnk_1.jpg

So the Age of Good Ideas is long gone. But audiences can at least take solace in the fact that studios could never extinguish their supply of really stupid ideas. That well never runs dry, right?

WRONG. Maybe it's the Writer's Strike, maybe it's the Law of Diminishing Returns... or perhaps it's God punishing us for our corrupt and decadent lifestyle. No matter what the cause, the effect is certain: the entertainment industry has lost the most basic capacity to generate NEW IDEAS. Even really shitty ones.

This week, I'll be exploring how this phenomenon -- which I've dubbed Idea Crisis 2008 -- will affect you and your family in the days to come. If you or somebody you love plans to consume entertainment projects at any point in the future, it is critical that you stay tuned to this website. Your life may just depend on it.

Well, probably not. But, you should stay tuned anyway. Please.

Posted by Joey at January 22, 2008 09:15 AM

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